Privacy policy

Privacy Policy

1. Information We Collect

  • Business and Contact Information: Name, email address, company name, billing details, user roles, job titles.

  • E-commerce and Store Data: Store configuration, product catalog, pricing, promotions, SKUs, inventory levels, sales data, order history, customer interactions.

  • Customer Behavior Data: On-site activity (e.g., clicks, heatmaps, funnels, sessions), cart and checkout behavior, return history, customer demographics, user profiles.

  • Marketing Data: Ad spend, campaign performance, attribution metrics, email engagement, channel ROI.

  • Device and Technical Information: IP address, browser type, device ID, cookies, usage logs, API interactions, geolocation.

  • Third-Party Data: Data from platforms such as Shopify, Meta, Google Ads, Klaviyo, and others that you connect to Thoth AI.

2. How We Use Your Information

  • Deliver, operate, and improve the Thoth AI platform

  • Train and improve our AI models (including anonymized or aggregated learning)

  • Generate analytics, forecasts, and optimization recommendations

  • Develop new features and services

  • Detect, prevent, and mitigate security and fraud risks

  • Comply with legal obligations

3. Data Sharing and Disclosure

We do not sell your data. However, we may share it with:

  • Service providers that assist in platform hosting, analytics, and support

  • Legal authorities when required by law

  • Aggregated and anonymized data sets may be used to improve our systems or shared for research and benchmarking

4. Data Retention and AI Training

Data you provide may be retained even after account termination for ongoing model training, internal analytics, system security, and service improvement, unless prohibited by law. We will anonymize or pseudonymize sensitive data where appropriate.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to track usage and user behavior across our platform and services for analytics, personalization, and service improvements.

6. Your Rights and Choices

You may:

  • Request access, correction, or deletion of your personal data

  • Opt out of marketing communications

  • Disable cookies via your browser settings

  • Request data portability or restrict processing (as per applicable laws)

7. International Data Transfers

Your information may be processed outside your country of residence, including in Canada, the United States, or other jurisdictions with different data protection laws. We ensure adequate safeguards where required.

8. Security

We implement industry-standard technical and organizational measures to protect your data, including encryption, access control, and monitoring.

9. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on our website with the “Last Updated” date. Your continued use of our services constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or requests, contact us at:

 info@thothai.ca